Welcome to the Myrtle Avenue BID & the Ridgewood Community!

Name: Plastic Soul
Start: 2026-05-17T12:00:00+00:00
End: 2026-05-17T15:00:00+00:00
Location: Herman Hochberg Plaza - 71st Avenue Plaza

The Myrtle Avenue Business Improvement District (BID) was established in 1988. Our organization helps to make Myrtle Avenue, from Wyckoff Avenue to Fresh Pond Road in Ridgewood, a great place to shop and do business by keeping the streets clean, safe, green and lively with programs and events. As the voice of the local merchant and real estate community, we work to ensure that the retail mix is meeting shopper needs, and that Myrtle Avenue is an ideal place for new and thriving businesses.

Our site provides you with information about who we are, a database of Myrtle Avenue’s over 300 retail businesses, and information about our programs & services including our Market Analysis & Retail Attraction Program. The site also highlights events on our tree-lined streets and beautiful plazas. We hope you will visit often to see everything that we have planned in 2026.

A person wearing a denim jacket is holding a smartphone in one hand and several shopping bags in the other. The shopping bags are of various colors, including pink, blue, and brown. The person's face is not visible, and they are standing outdoors.

Discover Myrtle Avenue

Myrtle Avenue offers a variety of retail, service and culinary destinations, as well as community outreach and social programs. Come explore what awaits "On The Avenue".

A boutique display showcasing a variety of ceramic mugs and pitchers on a wooden shelf. Behind the shelf is a colorful assortment of clothing on hangers, including dresses, shirts, and sweaters. Decorative plants and dried flowers enhance the cozy ambiance.

Member Services

Our organization provides a multitude of supplemental services and programs that promote Myrtle Avenue businesses, and provide an enhanced shopping environment on Myrtle Avenue. Check out what we're doing to help businesses "On The Avenue".

Three people working around a table with an open notebook and a large sheet of paper displaying flowcharts and diagrams. One person uses a blue pen to point at the paper, indicating collaboration or brainstorming.

Bring your Business to Myrtle Avenue

We're looking for new businesses to join our community of outstanding retailers, service-providers, and restauranteurs. Find out why your business should be "On The Avenue".

Discover Myrtle Avenue

Myrtle Avenue offers a variety of retail, service and culinary destinations, as well as community outreach and social programs. Come explore what awaits "On The Avenue".

Member Services

Bring your Business to Myrtle Avenue

We're looking for new businesses to join our community of outstanding retailers, service-providers, and restauranteurs. Find out why your business should be "On The Avenue".