Myrtle Avenue BID Events & Programs

CONTENTS 2012 Special Events, Programs, FY ‘12 Board of Directors & Staff 2011 Annual Report & 2012 Budget Shop Myrtle Ave & Save! 2012 EVENTS Sale Day Events Presidents’ Day Sidewalk Sale ~ Feb. 17-20 Spring Sidewalk Sale ~ March 15-18 Easter Sidewalk Sale ~ April 5-8 Mother’s Day Sidewalk Sale ~ May 10-13 Memorial Day Sale~ May 18-28 Father’s Day Sidewalk Sale ~ June 14-17 Fourth of July Sidewalk Sale ~ June 29-July 4 Summer Sidewalk Sale ~ August 2-5 Labor Day Sidewalk Sale ~ Aug. 31–Sept. 3 Columbus Day Sidewalk Sale ~ October 5-8 Fall Sidewalk Sale ~ November 21-25 Holiday Sale ~ December 7-24 Street Festivals Spring Street Festival ~ April 15 (Wyckoff Ave –Seneca Ave) Kiwanis Street Festival ~ August 12 (Forest Ave- Fresh Pond Rd) Fall Street Festival ~ September 16 (Madison St.-Fresh Pond Rd) Parades Memorial Day Parade Monday, May, 28th Youthmarket July ~ November Every Saturday Myrtle & Cypress Avenue Employee Discount Card Program If you work on Myrtle Avenue & your employer is enrolled in the Employee Discount Program (below) you can use your Employee Discount Card Program Discount Card to get a 10% discount on all purchases in all the stores listed. Current Employee Discount Program Participants Updated November 2011 Myrtle Avenue North Side Corato’s 60-91 Myrtle Ave Putnam Family Dentistry 60-83 Myrtle Ave Ridgewood Beauty Supply 60-81 Myrtle Ave Royal Leather/Sneaker Stadium 60-73/75 Myrtle Ave Ard Pharmacy 60-61 Myrtle Ave Chiquita’s Restaurant 60-59 Myrtle Ave Pizza Hut 60-51 Myrtle Ave Optical Warehouse 60-41 Myrtle Ave Ezzy’s Men’s Wear 60-39 Myrtle Ave Art Cove 60-09 Myrtle Ave Finecare Medical 59-07 71st Ave Ridgewood Opticians 59-05 Myrtle Ave Big Daddy 59-07 Myrtle Ave Domino Men’s Wear 58-25 Myrtle Ave Metro PCS 57-49 Myrtle Ave Bob’s Tropical 57-45 Myrtle Ave Save-A-Thon 57-33 Myrtle Ave Simon Shoes 57-03 Myrtle Ave Ridgewood Eats 903 Seneca Ave Prin Jewelry 56-51 Myrtle Ave Sleek Look 56-49 Myrtle Ave AT & T 56-43 Myrtle Ave Sterling Optical 56-25 Myrtle Ave San Remo Pizzeria 56-01 Myrtle Ave Quality Lab Photo 1691 Putnam Ave Myrtle Avenue South Side Midway Paris Beauty School 54-40 Myrtle Ave Myrtle Jewelry Palace 55-20 Myrtle Ave Julie Kaye 55-54 Myrtle Ave Modern Gift Shop 55-56 Myrtle Ave International Jeans 56-32 Myrtle Ave S&L Children’s 56-58 Myrtle Ave Myrtle Sporting Goods 57-16 Myrtle Ave Silver Star Studios 57-20 Myrtle Ave Pants Pantry 57-22 Myrtle Ave A.J’s Jewelry 57-44 Myrtle Ave Vision World 57-52 Myrtle Ave Taco Bell 57-29 Myrtle Ave Tasty Donut 58-02 Myrtle Ave B.J. Nichols 58-20 Myrtle Ave Carol Designs 59-06 Myrtle Ave Fajitas Sunrise 59-24 Myrtle Ave Glenridge Furniture 59-34 Myrtle Ave ½ Price Kids 60-84 Myrtle Ave Tower Electronics 60-92 Myrtle Ave PROGRAMS Myrtle Avenue Streetscape Improvement Project The Myrtle Avenue Streetscape Project began on October 16, 2006. This project is meant to improve the pedestrian life of Myrtle Avenue by creating gardens, emphasizing the community character and improving existing site amenities. The following are the proposed improvements: General Streetscape Improvements 1. Sidewalk brick pavers and steel faced curb replacement at locations where sidewalk is severely damaged and/or presents tripping hazards. 2. Improvements to tree pits at locations where existing tree pit grates are heaved or broken. New tree pits will follow DPR Standard Details. 3. Installation of new Identity Signs on existing streetlights (22 signs). 4. Installation of new Signs to denote history of the neighborhood (5 signs). 5. Cleaning and replacement of existing brick pavement as needed. 6. Replacement of benches to DPR Standard Bench Type D World’s Fair bench with an additional armrest in the middle at Venditti Square and Ridgewood Memorial Triangle. Benches being installed along the sidewalk will not have armrest dividers. 7. Replacement litter receptacles with standard NYC approved items (Victor Stanley SD-42 Ironsides Series 36-gallon side-door opening litter receptacles.) 8. Installation of a flagpole and up-lights in Ridgewood Memorial Triangle. Specific Improvements 1. Ridgewood Memorial Triangle 2. Carl Clemens Triangle 3. Corner of Myrtle & Catalpa Avenues 4. 71st Avenue Triangle 5. Venditti Square Work commenced in spring 2007and Phase I was completed in 2008. Additional improvements in Phase II are anticipated to begin in 2011. Improvements to the Myrtle/Wyckoff/Palmetto Street Transportation Hub Rehabilitation of the Myrtle/Wyckoff Station Complex Part of an overall plan for the greater Ridgewood community is the development and revitalization of this transit hub. Construction began in March 2004. Over $50 million will be invested in this station complex. An additional $4.5 million will be spent on inter-modal bus transfer to subway improvements. This hub serves as the main terminus for six bus lines and is a major transfer point between the M & L (BMT) subway lines. Most aspects of the station have been completed and the station is open to serve the public. It replaced a station building that was built in the late 1920’s, work included: • Construction of a new expanded station building • Improved stairway reconfiguration throughout the station complex • Incorporation of applicable ADA provisions including the construction of three new elevators to provide handicap access to all platforms, mezzanines and street level • Improved transfer between the two stations including a wider passageway and new stairs to the Wyckoff Avenue Station. • New interior finishes, concessions and NYCT facilities. • Upgrade station lighting and communication systems. • Rehabilitation of stairs and structural elements. This project was secured through the efforts of Assemblywoman Catherine Nolan. - Myrtle/Wyckoff Intermodal Improvements (Palmetto Street Improvements) An additional $4 million was secured from New York State through Assemblywoman Catherine Nolan and $500,000 from the U.S. Department of Transportation through Congresswoman Nydia Velazquez to create a bus terminal to enhance this project beyond the station rehab. The objective of this project is to improve customer transfers to the subway and the buses by transforming Palmetto Street into an integrated intermodal facility. The major elements of The Scope of Work include the following: • Sidewalks and Roadway: Replacement of existing sidewalks and roadway with new including construction of curbs and street markings. • Bus Stops: Relocation of bus stops on both sides of Palmetto Street • Dispatchers Booth: Demolition of existing booth and installation of new booth, including storage space for snow blower. • Lighting: Installation of new canopy lighting and bus holding light system. • Signage: Provision of accurate and easy to follow signage. • Columns: Provision of new concrete column base protection at all elevated line columns, including painting of concrete bases and columns. This project commenced in early 2008. The station work was completed in 2008 and the inter-modal improvements were completed in 2010. The BID maintains an ongoing dialog with NYC Transit Authority and MTA with respect to progress of these two projects. FY 2012 BOARD MEMBERS Officers Herman Hochberg – Chairperson Howard Wolinetz – Vice President Peter J. Aigner – Treasurer Toni Binanti – Secretary Board of Directors Paola Asaro Roman Barroso Maurice Derzie Stanley Epstein Siegfried Harisch (alternate Mark Moss) Giovanni Mistretta Gary Protass (alternate Sharyn Protass) Nick Sciortino Valarie Wornian (alternate Alan Wornian) Public Officials Representative of the Mayor – Hon. Michael Bloomberg Robert W. Walsh, Commissioner Leon Fonfa, Senior Development Manager Representative of the Queens Borough President Hon. Helen Marshall Melva Miller, Director of Economic Development Representative of the Comptroller – Hon. John C. Liu Josh Mazess, Director of Economic Development Josephine Kim, Deputy Director of Community Action Center Representative of City Council Member – Hon. Diana Reyna Peter Pottier, Community Relations Representative of City Council Member Hon. Elizabeth S. Crowley; Moira McDermott, Designee Advisory/Non Voting Members Vincent Arcuri, Chair – Community Board #5, Queens (alternate Gary Giordano, DM) Lawrence Kalik, Esq. Captain Michael Cody – 104th Precinct Lt. James Lombardi – 104th Precinct P.O. Thomas Bell – 104th Precinct Staff Theodore M. Renz – Executive Director Ann Giarratano – Deputy Director Susan Aguilera – Administrative Assistant Ira Nagel – Marketing & Promotion Supervisor Edward Cherkes – Marketing & Promotion Assistant Antonio Bausone – Project Assistant ANNUAL REPORT SECTION I -- REVIEW OF FISCAL YEAR 2011 Supplemental Sanitation Services The program service for supplemental sanitation began in December 1988. During the past year Atlantic Maintenance Corp. has provided service with manual workers sweeping the sidewalks, curbside and plaza areas of the Myrtle Avenue BID (There were two workers year-round and one additional worker from May to December). Sweeping services are provided on a continuous basis from 7 a.m. to 3 p.m. seven days a week. Litter baskets are lined with clear plastic liners. The NYC Department of Sanitation services the litter baskets 6 days a week and every fifth Sunday. The Myrtle Avenue BID was also the first business improvement district outside of Manhattan to use the Green Machine, an innovative and versatile sidewalk-sweeping machine made in Scotland and used throughout the world. The BID uses the two state of the art machines daily to supplement the district’s sidewalk and plaza area’s cleaning efforts. On inclement days manual sweeping is substituted. On snow days the crew clears a path on each of the four pedestrian plazas and all corner sidewalk ramps and then spread calcium chloride. PLEASE NOTE: These supplemental sanitation services do not release the merchants/and or property owners from their responsibility regarding enforcement of the NYC Sanitation Code and in particular their responsibility for sweeping the sidewalk and 18” curbside. The BID voluntarily participates in the NYC Mayor’s Office of Operations Scorecard Program which monitors the cleanliness of sidewalk and street conditions on a monthly basis and reports on them quarterly. The Myrtle Avenue BID’s scorecard ratings for the first two quarters of 2011 for sidewalks and streets were 100% acceptable. For the third quarter of 2011 sidewalks were 100 %, and streets were 72.2% acceptable (because of winter storm conditions Jan-Mar). Fourth quarter scores for 2011 were 97.2% for both sidewalks and streets. Beautification During 2010-2011 the Myrtle Avenue BID retained the services of Atlantic Maintenance and Community Board #5 to clean off and/or paint over graffiti on roll-down gates, light poles, mail boxes and doors in the BID. Atlantic Maintenance also replaced broken, missing or raised brick pavers. The Greater Ridgewood Restoration Corporation, another local non-profit organization removed graffiti on unpainted surfaces with high pressure machines (and some additional painting projects). Security Services The Myrtle Avenue District Management Association maintains an ongoing dialog with the commander of the 104th Precinct, Community Affairs, Crime Prevention, Anti-Crime and all other units when the need arises. This has resulted in increased coverage of the Myrtle Avenue BID by Community Policing Unit (CPU) officers and newly dedicated foot patrols. The DMA may hold special meetings to address issues and problems when necessary. Monitoring crime patterns and service delivery continues to be a primary priority of the Myrtle Avenue District Management Association. The DMA further maintains an ongoing dialog with the District Manager of Community Board #5. Security Gate Replacement Program A new city ordinance stipulates that any merchant and/or property owner looking to install new security gates on their storefront/building must replace old solid roll-down gates with open link (mesh) type security gates. The Myrtle Avenue Business Improvement District offers retail tenants and/or property owners a grant up to $1,000 or 50% of the cost of the gates (which ever is less) to replace their solid roll-down gates. The goal of this program is to rid the shopping district of solid roll-down gates which create an unattractive district. Open link gates and inside lighting encourage shoppers to stroll on the avenue and view store displays after hours. They also allow the New York City Police Department, Fire Department, etc. to see inside the store should a problem exist. Open link gates reflect a more pleasant and safe environment. Marketing & Promotion The Myrtle Avenue BID sponsored special events, giveaways and coordinated advertising for promotional periods. Participants in the Marketing and Promotion Program distribute flyers, sale cards and surveys to Myrtle Avenue businesses and collect gift certificates for Lucky Shopper raffles. Participants also coordinate Lucky Shopper mailings (March, August and November) and the Annual Meeting mailing (May) as well as the Employee Discount Card Program. During FY 2010-2011 there were ten sidewalk sale events, two street festivals and special Holiday Programs: July 2010 -- Fourth of July Sidewalk Sale Four-day sale was promoted by flyers and advertising in local newspapers. August 2010 -- Summer Sidewalk Sale Four-day sale was promoted by flyers and advertising in local newspapers. September 2010 – Back to School/Labor Day Sidewalk Sale Four-day sale was promoted by sale cards, flyers and advertising in local newspapers. September 19, 2010 -- Fall Street Festival The annual Myrtle Avenue BID Fall Street Festival was held 11 a.m. - 6 p.m. on Sunday, September 19th. Vendors and merchant participants filled 8-9 blocks on Myrtle Avenue from Decatur Street to Madison Street. Music was provided by Die Spitzbuam, Joe Fuoco’s Music Center and other entertainment which continued throughout the day. The BID also sponsored a free shredding event in conjunction with Brinks from 11 a.m. – 3 p.m. October 2010 – Columbus Day Sidewalk Sale Four-day sale was promoted by flyers and advertising in local newspapers. November 2010 – Fall Sidewalk Sale Four-day sale was promoted by flyers and advertising in local newspapers. December 2010 -- Holiday Season Promotions Ridgewood Shopping Guide Ten day sale was promoted by the “Ridgewood Shopping Guide” produced by HCA Advertising distributed to 40,000 homes in Greater Ridgewood. Ads were placed in all local newspapers and the Daily News with the 2011 upcoming events. Pictures with Santa “Pictures with Santa” was held on December 5th (the December 12th event was cancelled due to rain). Over 300 children had their pictures taken with Santa, Rudolph, and the elves. Candy canes and chocolate Santas were distributed during this event. Holiday music was provided by the NYC Brass Entourage. Holiday Entertainment Holiday music was played from speakers on Myrtle Avenue light poles (from Fresh Pond Rd to Wyckoff Ave) from the day after Thanksgiving until early January. Holiday Lighting Holiday Lights were installed along Myrtle Avenue and side streets by Illuminations by Arnold, Inc. Decorations (evergreen trees, bells, menorahs) were placed on 24 light poles plus in addition to 25 arches with poinsettias, bells, and assorted designs. Two signs that read “Myrtle Avenue BID” in the form of our logo were put at both ends of the avenue. All of those decorations were created with ropelights. February 2011 -- Presidents'/Valentine’s Day Sidewalk Sale Four day sale was promoted by sale cards and flyers and advertising in local newspapers. Stores that donated gift certificates for the holiday raffle and/or provided other raffle prizes were thanked in an ad as well. March 2011 – Spring Sidewalk Sale Four day sale was promoted by sale cards and flyers and advertising in local newspapers. April 2011 -- Easter Sidewalk Sale Four day sale was promoted by sale cards and flyers and advertising in local newspapers. April 17, 2011 – Spring Street Fair The annual Myrtle Avenue Spring Street Festival was held 12 p.m. – 6 p.m. on Sunday, April 17th in conjunction with the Ridgewood Local Development Corporation. Vendors and merchant participants filled Myrtle Avenue from Seneca to Wyckoff Avenues. May 2011 -- Mother’s Day Sidewalk Sale/Memorial Day Sale Four day sidewalk sale followed by eleven day sale which were both promoted by a 24 page, 4-color Ridgewood Savings Guide promotion produced by HCA Advertising featuring ads from Myrtle Avenue BID stores (distributed to 40,000 Ridgewood & Glendale homes on May 4th & 5th). Sale cards, flyers and ads were placed in all local newspapers and the Daily News featuring upcoming events. Gift certificate raffle was held for Lucky Shopper Coupon winners. June 2011 -- Father’s Day/Graduation Sidewalk Sale Four day sale was promoted by sale cards and flyers and advertising in local newspapers. Plaza Activities Green Market The Myrtle Avenue BID added more to our already proven program of events (annual Street Fair and Pictures with Santa) and further served the community by working with GrowNYC (formerly known as the Council on the Environment of New York City - cenyc) on the opening of the green market in July. The YouthMarket operated from July 10 - October 30, 10 am – 2:30 pm weather permitting. The BID is one of approx. thirty neighborhoods in the city that have Greenmarkets. Greenmarkets not only help small farmers but introduce a wide array of fresh produce, breads and other items to local residents. The BID began a joint partnership with Youthmarket which is a collaborative effort of GrowNYC, the community partners, parents, teachers and volunteers providing the skills and experience to a small number of local students to work in a greenmarket environment. Also at this same location on select Saturdays, FamilyCook Productions presented "Teen Battle Chefs" Cooking Demonstrations featuring fresh & local produce. Amerigroup Spring Festival We were partners for the health-related Amerigroup Spring Festival on May 13th at Venditti Square at Myrtle and St. Nicholas Avenues. The BID will partner with Amerigroup again for another health-related Back to School Festival in September 2011. The events provide information on free or low-cost NYS government sponsored health insurance programs, free health screenings and other resources, children’s face painting, family entertainment and free school supplies. Administration The District Management Association continues to retain the Ridgewood Local Development Corporation, the officially designated economic development agency for Ridgewood, as its management agent. The RLDC houses the Myrtle Avenue BID and provides expertise in the areas of economic development, planning and project management as well as administrative services. The RLDC continued to provide technical and program support to the Myrtle Avenue DMA with regard to marketing and promotion programs. This will again include, but not limited to, special events, coordinated advertising, holiday lighting and other projects. Website The BID is co-sponsor of the www.Ridgewood-NY.com website that is a joint venture of the Ridgewood Local Development Corporation, the Myrtle Avenue Business Improvement District. The BID site highlights the history of the BID, outlines of all Current Events and Programs and provides a list of current businesses in the BID and a Calendar of Events. The site also provides a list of the current Board of Directors, Annual Report, Budget, Financial Statements and more. Banner Program Special Pictures with Santa Banners were installed on select light poles this year during the holiday season. Street Festival Banners featuring the names of the Corporate Sponsors were installed on select light poles for the BID Street Festival in September, 2010 and again for the RLDC and BID joint venture for the Spring Street Festival in April, 2011. IMPROVEMENTS TO THE MYRTLE/WYCKOFF/PALMETTO STREET TRANSPORTATION HUB - Myrtle/Wyckoff Intermodal Improvements (Palmetto Street Improvements) An additional $4 million was secured from New York State through Assemblywoman Catherine Nolan and $500,000 from the U.S. Department of Transportation through Congresswoman Nydia Velazquez to create a bus terminal to enhance this project beyond the station rehab. The objective of this project is to improve customer transfers to the subway and the buses by transforming Palmetto Street into an integrated intermodal facility. The major elements of The Scope of Work included the following: • Canopy: Removal of existing wooden canopy and replace with new metal canopy, integrated with glazed strips, the full length of Palmetto Street from Myrtle/Wyckoff Avenues to St. Nicholas Avenue. • Sidewalks and Roadway: Replacement of existing sidewalks and roadway with new including construction of curbs and street markings. • Bus Stops: Relocation of bus stops on both sides of Palmetto Street • Dispatchers Booth: Demolition of existing booth and installation of new booth, including storage space for snow blower. • Lighting: Installation of new canopy lighting and bus holding light system. • Signage: Provision of accurate and easy to follow signage. • Columns: Provision of new concrete column base protection at all elevated line columns, including painting of concrete bases and columns. This project commenced in early 2008 and was completed in 2010; a grand opening ceremony was held in August. Other Programs, Projects and Outreach - Tree Guards/Fences Decorative tree pits guards were installed by NYC Parks Dept. on Myrtle Avenue from Seneca to Forest Avenue. The Myrtle Avenue BID was one of several areas chosen to participate in this pilot program. The BID will seek to expand the program to the rest of the avenue. This is now funded through the Myrtle Avenue Streetscape Improvement Project. The BID has received a positive response from merchants outside of the pilot area who would like the guards installed in their section of the avenue as well. This program was a result of the BID’s long-standing relationship with the Parks Department Forestry Division. SECTION II -- LOOKING AHEAD FISCAL YEAR 2012 GOALS The Myrtle Avenue BID will continue and enhance its already existing programs and look ahead to focus on the following top goals in 2012: 1. Myrtle Avenue Streetscape Project – Phase II Phase I of this project, channeled through the NYC Economic Development Corporation, entailed sidewalk and streetscape improvements within the Myrtle Avenue Business Improvement District. Improvements ranged from, but were not limited to, sidewalk and brick paver repairs and enhancements, custom sanitation litter receptacles, benches, planters and other amenities. Council Member Diana Reyna secured an additional $1.4 million for a second phase which is expected to commence sometime in 2011. The scope of services has yet to be determined. The BID will work with the NYC Dept. of Transportation on the development of a Myrtle Avenue BID vision/streetscape master plan. Council Member Elizabeth Crowley secured an additional $425,000 to be used along Myrtle Avenue in Glendale. The BID will work with NYC Economic Development Corporation and NYC Dept. of Transportation to look at ways to make improvements at the Fresh Pond Rd/Myrtle Avenue intersection as gateways to Ridgewood and Glendale. 2. Security Gate Replacement Program The BID will continue a target program to remove existing roll-down security gates and replace with see-through gate or other external security improvement to provide visibility inside storefronts. The new gates would encourage window shopping, provide more light on the street if store lights are left on, provide increased safety by allowing the police and fire dept. visual access to the property, and discourage graffiti on the gates. Crime has decreased significantly over the past 20 yrs and solid roll down gates are no longer needed. 3. Retail Recruitment The BID will consider hiring a firm that specializes in retail recruitment. A goal will be to use 2010 census data to revise and update our 2005-2006 Marketing & Demographics Study. The BID will begin commercial lease data collection within the district in order to better understand recent trends and meeting both property owners’ and tenants’ needs. The ultimate goal will be a better retail mix for the BID. The BID will also continue to work with owners and stakeholders of the Ridgewood Theatre property to ensure that the future use of this historic property serves the best interests of the owners and the Ridgewood community. 4. Green Market In July 2008 the BID became one of approx. thirty neighborhoods in the city that have Greenmarkets. The BID began a joint partnership with the Youthmarket which is a collaborative effort of GrowNYC (formerly known as Council on the Environment of NYC) the community partners, parents, teachers and volunteers providing the skills and experience to a small number of local students to work in a greenmarket environment. The greenmarket venture which began in the summer of 2008 was located the Ridgewood Veteran’s Triangle at Myrtle & Putnam Avenue. The program was deemed a success and local students will operate the stand once again when it returns on July 9, 2011 at the same location. FamilyCook Productions, which featured “Teen Battle Chefs” last year, will also return again to give cooking demonstrations and give out food samples - cooking with “fresh & local” produce. The BID will enhance the program by adding musical performances throughout the summer and early fall. 5. Tree Pit Enhancement The BID will work with the NYC Parks Department to work out a solution to street tree roots raising sidewalks and sidewalk brick pavers in front of certain properties within the BID district. One possible solution might be to enlarge and enhance tree pit areas and thus removing affected sidewalk flags and brick treatments. Myrtle Avenue Business Improvement District July 1, 2011 - June 30, 2012 Budget Income BID Assessment $406,141* Street Fair 4,000 Interest 1,000 $411,141 Expenses Sanitation $110,880 Security 5,000 Beautification 14,300 Holiday Lights 37,700 Marketing & 110,086 Promotion Administration 147,767 $425,733** *Assessment is the same as last year ** Surplus funds from previous years & FY 2011 will pay for additional expenses BUDGET SERVICES SANITATION $110,880 Sidewalk & curbside sweeping 7 days a week, two Green Machine drivers year-round. One additional manual worker for 8 months and other manual workers on an as needed basis. Green Machines do not operate in inclement weather – manual crew operates during these times. SECURITY $5,000 The BID will continue to work closely with the 104th Precinct. Other program considerations may include development of a crime prevention brochure for merchants and property owners and a security seminar with experts from the NYC Police Dept. Security Gate Replacement Program will continue. BID will investigate security cameras. BEAUTIFICATION $14,300 Anti-Graffiti Program Supplies, Streetscape Improvements, landscaping & amenities. HOLIDAY LIGHTS $37,700 Illuminated decorations on 24 light poles, 25 lighted arches along Myrtle Ave. at various locations & 2 Myrtle Avenue BID signs at Wyckoff and Myrtle & Fresh Pond Road and Myrtle. MARKETING & $110,086 PROMOTION Supports sales promotions, ad books & events including Street Fairs, Holiday Events & other marketing & promotion strategies. Added funds will be used for website updates, Youth Farm Market & more. ADMINISTRATION $147,767 Staff, utilities, supplies, insurance, audit and other related OTPS (includes $19,972 for Liability Insurance.)

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