Untitled Document
   
Home
About BID
News
Myrtle Stores
Calendar
2011 Events
Financial Statements
Contact Us

Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/show_news.php on line 36 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23 Deprecated: Function eregi() is deprecated in /hermes/bosnaweb07a/b830/ipw.ridgewoo/public_html/bidnews/inc/shows.inc.php on line 23
Myrtle Avenue BID Events & Programs
CONTENTS
2013 Special Events, Programs,
FY ‘14 Board of Directors & Staff
2013 Annual Report & 2014 Budget

Holiday Sale Days
Support all the local businesses in the BID!
Holiday Sale ~ December 6-24
The Ridgewood Holiday Savings Guide
Delivered to 57,000 homes in the greater
Ridgewood area on Dec. 5th & 6th
Is available at all participating stores & businesses!

Fill in Lucky Shopper coupons during
Holiday Sale Days in stores or at Pictures with Santa
And enter to win an HDTV, a $250 gift certificate prize package
Or one of several other $50 gift certificate prizes from participating merchants in the Myrtle Avenue BID !!!

Special Events in the BID
Enjoy Holiday Lights & Music throughout December!

Free Pictures with Santa
On a Vintage NYC Bus
(provided by MTA/NYCT)

Bring your own camera!
Sunday, Dec 8th 12-2 p.m.
Myrtle & 71st Avenue Plaza
(just off Forest Ave)

Sunday, Dec. 15th 12-2 p.m
At Venditti Square
Myrtle & St. Nicholas Avenue

Free Candy Canes
Hot Chocolate & Cookies from Rudy’s Bakery & Café
Provided by the BID (while supplies last).
Live holiday music from the NYC Brass Ensemble

Children of all ages can Board the Vintage NYC bus from 3-5 p.m.
and relive the good old days !!!

Employee Discount Card Program
If you work on Myrtle Avenue & your employer is enrolled in the Employee Discount Program (below) you can use your Employee Discount Card Program Discount Card to get a 10% discount on all purchases in all the stores listed.

Current Employee Discount Program Participants Updated October 2013
Myrtle Avenue North Side

Corato’s 60-91 Myrtle Ave
Putnam Family Dentistry 60-83 Myrtle Ave
Ridgewood Beauty Supply 60-81 Myrtle Ave
Royal Leather/Sneaker Stadium 60-73/75 Myrtle Ave
Pizza Hut 60-51 Myrtle Ave
Gotham Thrift Shop 60-47 Myrtle Ave
Ezzy’s Men’s Wear 60-39 Myrtle Ave
Art Cove 60-09 Myrtle Ave
Ridgewood Opticians 59-05 Myrtle Ave
Big Daddy 59-07 Myrtle Ave
Domino Men’s Wear 58-25 Myrtle Ave
Bob’s Tropical Pets 57-45 Myrtle Ave
Save-A-Thon 57-33 Myrtle Ave
Simon Shoes 57-03 Myrtle Ave
Ridgewood Eats 903 Seneca Ave
Prin Jewelry 56-51 Myrtle Ave
AT & T 56-43 Myrtle Ave
Sterling Optical 56-25 Myrtle Ave
San Remo Pizzeria 56-01 Myrtle Ave
Ridgewood Photo 55-23 Myrtle Ave

Myrtle Avenue South Side
Midway Paris Beauty School 54-40 Myrtle Ave
Myrtle Gold Treasure 55-20 Myrtle Ave
Ridgewood Kid 57-40 Myrtle Ave
Myrtle Sporting Goods 57-16 Myrtle Ave
Pants Pantry 57-22 Myrtle Ave
A.J’s Jewelry 57-44 Myrtle Ave
Chic Couture 57-46 Myrtle Ave
Vision World 57-52 Myrtle Ave
Taco Bell 57-29 Myrtle Ave
Tasty Diner 58-02 Myrtle Ave
B.J. Nichols 58-20 Myrtle Ave
Carol Designs 59-06 Myrtle Ave
Fajitas Sunrise 59-24 Myrtle Ave
Glenridge Furniture 59-34 Myrtle Ave
½ Price Kids 60-84 Myrtle Ave
Tower Electronics 60-92 Myrtle Ave

FY 2014 BOARD MEMBERS
Officers
Herman Hochberg – Chairperson
Howard Wolinetz – Vice President
Peter J. Aigner – Treasurer
Toni Binanti – Secretary
Board of Directors
Paola Asaro
Roman Barroso
Maurice Derzie
Stanley Epstein
Siegfried Harisch (alternate Mark Moss)
Giovanni Mistretta
Gary Protass (alternate Sharyn Protass)
Nick Sciortino
Valarie Wornian (alternate Alan Wornian)

Public Officials
Representative of the Mayor – Hon. Michael Bloomberg
Robert W. Walsh, Commissioner
Leon Fonfa, Senior Development Manager

Representative of the Queens Borough President Hon. Helen Marshall
Melva Miller, Director of Economic Development

Representative of the Comptroller – Hon. John C. Liu
Barbara Baruch

Representative of City Council Member – Hon. Diana Reyna
Ariel Salazar, Community Relations

Representative of City Council Member Hon. Elizabeth S. Crowley;
Moira McDermott, Kate Mooney Designee

Advisory/Non Voting Members
Vincent Arcuri, Chair – Community Board #5, Queens
(Alternate Gary Giordano, District Manager)
Lawrence Kalik, Esq.

Staff
Theodore M. Renz – Executive Director
Ann Giarratano – Deputy Director
Susan Aguilera – Administrative Assistant
Ira Nagel – Marketing & Promotion Supervisor
Edward Cherkes – Marketing & Promotion Assistant
Antonio Bausone – Project Assistant


ANNUAL REPORT
SECTION I -- REVIEW OF FISCAL YEAR 2013

Supplemental Sanitation Services
The program service for supplemental sanitation began in December 1988. During the past year Atlantic Maintenance Corp. has provided service with manual workers sweeping the sidewalks, curbside and plaza areas of the Myrtle Avenue BID (There were two workers year-round and one additional worker from May to December). Sweeping services are provided on a continuous basis from 7 a.m. to 3 p.m. seven days a week. Litter baskets are lined with clear plastic liners. The Myrtle Avenue BID was also the first business improvement district outside of Manhattan to use the Green Machine, an innovative and versatile sidewalk-sweeping machine made in Scotland and used throughout the world. The BID uses the two state of the art machines daily to supplement the district’s sidewalk and plaza area’s cleaning efforts. On inclement days manual sweeping is substituted.

On snow days the crew clears a path on each of the four pedestrian plazas and all corner sidewalk ramps and then spread calcium chloride. The BID also clears snow to provide access to fire hydrants.

The NYC Dept. of Sanitation services the BID’s custom litter baskets regularly on Monday, Wednesday and Thursday, however, less frequent service is provided on Tuesday, Friday and Saturday depending on availability of equipment and Sunday service is provided every other week. The BID maintains a regular dialog with the local Community Board and the District Superintendent to ensure the best level of service delivery to the BID district especially conditions that need immediate attention.

PLEASE NOTE: These supplemental sanitation services do not release the merchants/and or property owners from their responsibility regarding enforcement of the NYC Sanitation Code and in particular their responsibility for sweeping the sidewalk and 18” curbside.

The BID voluntarily participates in the NYC Mayor’s Office of Operations Scorecard Program which monitors the cleanliness of sidewalk and street conditions on a monthly basis and reports on them quarterly.

Beautification
During 2012-2013 the Myrtle Avenue BID retained the services of Atlantic Maintenance and Community Board #5 to clean off and/or paint over graffiti on roll-down gates, light poles, mail boxes and doors in the BID. Atlantic Maintenance also removed weeds. The Greater Ridgewood Restoration Corporation, another local non-profit organization removed graffiti on unpainted surfaces with high pressure machines (and some additional painting projects). New plants & flowers were added at Venditti Square and the Myrtle & Catalpa planting area.

All property owners in the Myrtle Avenue BID were notified last spring of the following:

The Myrtle Avenue BID is in the process of modifying both the District Plan and Contract with the City of New York to clarify the responsibility of the BID’s activities as they relate to the decorative brick pavers on the sidewalks of the district.

The District Plan contains the following language and the BID is proposing to remove the following language in the District Plan:

The DMA shall provide or have provided the maintenance services which shall include, but not be limited to, the maintenance and replacement of those capital improvements made by the New York City’s Commercial Revitalization Program. In addition, the maintenance services may include, but shall not be limited to, sweeping and snow removal of crosswalks and plazas, maintenance of street furniture, maintenance of brick treatment, watering, fertilizing, spraying, pruning and replacing trees in the two pedestrian plazas and on the street.

Subsequent to the District Plan amendment being approved by the City Council, the Contract language will be amended as well.

Section 7-210 of the New York City Administrative Code of 2003 changed the law to hold the abutting owner to the sidewalk responsible for maintaining the sidewalk “in a reasonably safe condition”. We want to notify you of the current code so that you are mindful that maintenance not only of the sidewalk but of the decorative brick pavers as well, will be the sole responsibility of the abutting property owners.

Security Services
The Myrtle Avenue District Management Association maintains an ongoing dialog with the commander of the 104th Precinct, Community Affairs, Crime Prevention, Anti-Crime and all other units when the need arises. This has resulted in increased coverage of the Myrtle Avenue BID by Community Policing Unit (CPU) officers and newly dedicated foot patrols. The DMA may hold special meetings to address issues and problems when necessary. Monitoring crime patterns and service delivery continues to be a primary priority of the Myrtle Avenue District Management Association. The DMA further maintains an ongoing dialog with the District Manager of Community Board #5 and has a relationship with Community Board # 4 in Brooklyn (Bushwick) since the Myrtle Avenue BID ends at the Brooklyn border.

Security Gate Replacement Program
A new ordinance stipulates that any merchant and/or property owner looking to install new security gates on their storefront/building must replace old solid roll-down gates with open link (mesh) type security gates.

The Myrtle Avenue Business Improvement District offers retail tenants and/or property owners a grant up to $1,000 or 50% of the cost of the gates (which ever is less) to replace their solid roll-down gates. The goal of this program is to rid the shopping district of solid roll-down gates which create an unattractive district. Open link gates and inside lighting encourage shoppers to stroll on the avenue and view store displays after hours. They also allow the New York City Police Department, Fire Department, etc. to see inside the store should a problem exist. Open link gates reflect a more pleasant and safe environment.

Marketing & Promotion
The Myrtle Avenue BID sponsored special events, giveaways and coordinated advertising for promotional periods. Participants in the Marketing and Promotion Program distribute flyers, sale cards and surveys to Myrtle Avenue businesses and collect gift certificates for Lucky Shopper raffles. Participants also coordinate the Annual Meeting mailing as well as the Employee Discount Card Program.

During FY 2012-2013 there were ten sidewalk sale events, three street festivals and special Holiday Programs:

July 2012 -- Fourth of July Sidewalk Sale
Four-day sale was promoted by flyers and advertising in local newspapers.

August 2012 -- Summer Sidewalk Sale
Four-day sale was promoted by flyers and advertising in local newspapers.

August 12, 2012 – Kiwanis Street Festival
The Kiwanis Street Festival was held on Sunday, August 12th, 12 p.m. – 6 p.m. on Myrtle Avenue from Forest Avenue to Fresh Pond Road. The Myrtle Avenue BID is not a sponsor of this street festival but coordinates with the local Kiwanis organization for this event.

September 2012 -- Back to School/Labor Day Sidewalk Sale
Four-day sale was promoted by sale cards, flyers and advertising in local newspapers.

September 16, 2012 -- Fall Street Festival
The annual Myrtle Avenue BID Fall Street Festival was held 12 - 6 p.m. on Sunday, September 16th. Vendors and merchant participants filled 8-9 blocks on Myrtle Avenue from Decatur Street to Madison Street. Music was provided by Joe Fuoco’s Music Center and other entertainment which continued throughout the day.

October 2012 – Columbus Day Sidewalk Sale
Four-day sale was promoted by flyers and advertising in local newspapers.

November 2012 – Fall Sidewalk Sale
Four-day sale was promoted by flyers, sale cards and advertising in local newspapers

Small Business Saturday
Small Business Saturday was held on November 24th, 2012. As part of their commitment to support small businesses, American Express gave registered cardmembers a $25 statement credit when they shopped at small businesses on Small Business Saturday. The BID distributed information packs from American Express to merchants and sent out postcards, Constant Contact e-notices, and placed ads in local papers and the Daily News regarding the promotion.

December 2012 -- Holiday Season Promotions
Ridgewood Shopping Guide
Ten day sale was promoted by the “Ridgewood Shopping Guide” featuring money saving coupons produced by HCA Advertising distributed to 40,000 homes in Greater Ridgewood. Ads were placed in all local newspapers, El Diario and the Daily News with 2013 upcoming events.

Pictures with Santa
“Pictures with Santa” was held on December 2nd & December 9th. Over 300 children had their pictures taken with Santa, Rudolph, and the elves. Candy canes and chocolate Santas were distributed during this event. Holiday music was provided by the NYC Brass Entourage.

Holiday Entertainment
Holiday music was played from speakers on Myrtle Avenue light poles (from Fresh Pond Rd to Wyckoff Ave) from the day after Thanksgiving until early January.

Holiday Lighting
Holiday Lights were installed along Myrtle Avenue and side streets by Illuminations by Arnold, Inc. Decorations (evergreen trees, bells, menorahs) were placed on 24 light poles plus in addition to 25 arches with poinsettias, bells, and assorted designs. Two signs that read “Myrtle Avenue BID” in the form of our logo were put at both ends of the avenue. All of those decorations were created with ropelights.

February 2013 -- Presidents'/Valentine’s Day Sidewalk Sale
Four day sale was promoted by sale cards and flyers and advertising in local newspapers. Stores that donated gift certificates for the holiday raffle and/or provided other raffle prizes were thanked in an ad as well.

March 2013 – Easter Sidewalk Sale
Four day sale was promoted by sale cards and flyers and advertising in local newspapers.

April 2013 – Spring Sidewalk Sale
Four day sale was promoted by sale cards and flyers and advertising in local newspapers.

April 14, 2013 – Spring Street Fair
The annual Myrtle Avenue Spring Street Festival was held 12 p.m. – 6 p.m. on Sunday, April 14th in conjunction with the Ridgewood Local Development Corporation. Vendors and merchant participants filled Myrtle Avenue from Forest to Wyckoff Avenues.

May 2013 -- Mother’s Day Sidewalk Sale/Memorial Day Sale
Four day sidewalk sale followed by four day sale which were both promoted by a 24 page, 4-color Ridgewood Savings Guide promotion produced by HCA Advertising featuring ads from Myrtle Avenue BID stores (distributed to over 50,000 Ridgewood, Glendale, portions Maspeth, Middle Village & Brooklyn homes on May 9th & 10th). Sale cards, flyers and ads were placed in all local newspapers and the Daily News featuring upcoming events. Gift certificate raffle was held for Lucky Shopper Coupon winners in June.

June 2013 -- Father’s Day/Graduation Sidewalk Sale
Four day sale was promoted by sale cards and flyers and advertising in local newspapers.

Plaza Activities
Make Music NYC
On June 21st the BID participated in Make Music NYC event (along with 400 other neighborhood organizations and over 1,000 performers citywide) sponsoring various musical groups from 2-8 p.m. at the 71st Avenue Plaza, Ridgewood Veteran’s Triangle & Venditti Plaza.

Day of Yoga
On Saturday, June 29th the BID will sponsor a Day of Yoga from 9am-3pm at the 71st Avenue Plaza.

Green Market
The Myrtle Avenue BID added more to our already proven program of events (annual Street Fairs and Pictures with Santa) and further served the community by working with GrowNYC (formerly known as the Council on the Environment of New York City - cenyc) on the opening of the green market in July. The YouthMarket operated from July 7 to November 17, 10 a.m. – 3:00 p.m. weather permitting.

The BID is one of approx. thirty neighborhoods in the city that have Greenmarkets. Greenmarkets not only help small farmers but introduce a wide array of fresh produce, breads and other items to local residents. The BID began a joint partnership with Youthmarket which is a collaborative effort of GrowNYC, the community partners, parents, teachers and volunteers providing the skills and experience to a small number of local students to work in a greenmarket environment.

Also, at this same location on select Saturdays, FamilyCook Productions presented "Teen Battle Chefs" Cooking Demonstrations featuring fresh & local produce.

HealthPlus/Amerigroup Fall Festival
The BID partnered with HealthPlus/Amerigroup again for another health-related Back to School Festival in fall 2012 at Ridgewood Memorial Triangle (Cypress & Myrtle Avenues). The event provided information on free or low-cost NYS government sponsored health insurance programs, free health screenings and other resources, children’s face painting, family entertainment and free school supplies.

Daffodil Project
The Ridgewood Property Owners and Civic Association along with the Myrtle Avenue Business Improvement District collaborated together in planting 500 daffodil bulbs (in addition to the 1,000 planted last year) at Venditti Square and the planting area at Catalpa & Myrtle Avenues. The daffodil bulbs were donated by New Yorkers for Parks; a citywide independent organization championing quality parks and open spaces for all New Yorkers in all neighborhoods.

For nearly a decade, the Daffodil Project, a living memorial to the events of September 11th, 2001, has been an effort to beautify every neighborhood by planting daffodils. Led by New Yorkers for Parks, and in cooperation with the New York City Department of Parks and Recreation, this annual volunteer project serves as a symbol of remembrance, and an act of rebirth, that engages New Yorkers in the revitalization of their communities.

Since this project's inception, over 4 million daffodils have been planted throughout New York City. Mayor Bloomberg named the daffodil the official flower of New York City in 2007.

Website
The BID is co-sponsor of the www.Ridgewood-NY.com website that is a joint venture of the Ridgewood Local Development Corporation, the Myrtle Avenue Business Improvement District. The BID site highlights the history of the BID, outlines of all Current Events and Programs and provides a list of current businesses in the BID and a Calendar of Events. The site also provides a list of the current Board of Directors, Annual Report, Budget, Financial Statements and more.

Banner Program
The BID will be incorporating information received from the Market Analysis study to customize its Banner Program as well as getting insight from other BIDs that have already established successful banner programs.

Administration
The District Management Association continues to retain the Ridgewood Local Development Corporation, the officially designated economic development agency for Ridgewood, as its management agent. The RLDC houses the Myrtle Avenue BID and provides expertise in the areas of economic development, planning and project management as well as administrative services. The RLDC continued to provide technical and program support to the Myrtle Avenue DMA with regard to marketing and promotion programs. This will again include, but not limited to, special events, coordinated advertising, holiday lighting and other projects.

Programs Goals in FY 2013
The Myrtle Avenue BID continued to enhance its already existing programs and focus on the following top goals in 2013:

1. New York City Plaza Program
The BID continued to work with New York City Department of Transportation Division of Planning and Sustainability in developing final designs for the public space at 71st Avenue Plaza. The 71st Avenue Plaza will reclaim the underutilized slip road between Stephen Street and Myrtle Avenue to improve safety, maintain operations for adjacent businesses, and provide 3,000 square feet of enhanced public open space for residents and shoppers. The Myrtle Avenue BID sponsored Pictures with Santa at the plaza as well as entertainment during the spring street festival in April.

On June 21st the BID participated in Make Music NYC event (along with 400 other neighborhood organizations and over 1,000 performers citywide) sponsoring various musical groups from 2-8 p.m. at the 71st Avenue Plaza, Ridgewood Veteran’s Triangle & Venditti Plaza. On Saturday, June 29th the BID will sponsor a Day of Yoga from 9am-3pm at the 71st Avenue Plaza.

2. Benches
The BID continued to work on installing additional benches on Myrtle Avenue. While the BID has benches in reserve, some of the sites it had chosen to install benches became sites for the city’s bike rack program. The BID has to continue to work with the NYC Dept. of Transportation to insure that the benches are installed in acceptable locations according to NYC DOT guidelines.

3. Retail Recruitment
The BID hired Larisa Ortiz Associates, Commercial District Advisors, through a $25,000 grant the BID received from the NYC Dept. of Small Business Services. LOA will provide the BID Market Analysis, Needs Assessment & Retail Recruitment Plan (using most recent census data that will revise and update our 2005-2006 Marketing & Demographics Study). The BID will begin commercial lease data collection within the district in order to better understand recent trends and meet both property owners’ and tenants’ needs. The ultimate goal will be a better retail mix for the BID. The BID will also continue to work with owners and stakeholders of the Ridgewood Theatre property to ensure that the future use of this historic property serves the best interests of the owners and the Ridgewood community.

4. Green Market
Since July 2008 the BID has been one of approx. thirty neighborhoods in the city that have Greenmarkets. The BID began a joint partnership with the Youthmarket which is a collaborative effort of GrowNYC (formerly known as Council on the Environment of NYC) the community partners, parents, teachers and volunteers providing the skills and experience to a small number of local students to work in a greenmarket environment. The greenmarket venture has been located at the Ridgewood Veterans Triangle at Myrtle & Putnam Avenue.

The Myrtle Avenue BID program has been the leader in terms of produce sold of all the Youth Markets in the city for the past three years. Local students will operate the stand once again when it returns in July 2013 at the same location. FamilyCook Productions, which featured “Teen Battle Chefs” last year, will also return again to give cooking demonstrations and give out food samples - cooking with “fresh & local” produce. The BID will enhance the program by adding musical performances throughout the summer and early fall.

5. Sponsorship Banner Program
The BID will be incorporating information received from the Market Analysis study to customize its Banner Program as well as getting insight from other BIDs that have already established successful banner programs.

Additionally, the BID will explore ways for sponsors to demonstrate their commitment to the neighborhood and support of the BID while at the same time promoting their own business. These may include but not be limited to logo placement on streetlamp banners, custom trash receptacles as well as other possibilities.

Other Programs, Projects and Outreach

Con Edison Energy Savings Program
Consolidated Edison Company of New York (Con Ed) has a small business energy efficiency program (Small Business Direct Installation Program). This program provides a free on-site energy efficiency survey and will cover up to 70% of the total cost of eligible upgrades based on the survey's recommendation. Con Ed works with Willdan Energy Solutions to implement this energy-saving program. Con Edison business customers with an average peak monthly demand less than 100kw are eligible to participate. Several merchants in the Myrtle Avenue BID participated in the program were able to lower their energy costs considerably.

The program includes:
- FREE on-site energy efficiency survey: Willdan performed FREE energy efficiency surveys of businesses that may show them how to spend less on the energy used for lighting, heating, and cooling.
- FREE energy saving upgrades such as compact fluorescent lamps, low-flow aerators, and high-pressure rinse sprayers.
- More Savings for additional upgrades for which Willdan pays up to 70% of the upfront costs. No waiting for rebates. Projects scheduled at the businesses’ convenience included: High-efficiency lighting, ballasts, and fixtures, heating, ventilation, and cooling system tune-up, refrigeration upgrades and more...

- Tree Guards/Fences
Decorative tree pits guards were installed by NYC Parks Dept. on Myrtle Avenue from Seneca to Forest Avenue. The Myrtle Avenue BID was one of several areas chosen to participate in this pilot program. The BID will continue to work with the NYC Parks Department and the NYC Dept. of Transportation to find a solution to street tree roots raising sidewalks and sidewalk brick pavers in front of certain properties within the BID district. One possible solution might be to enlarge and enhance tree pit areas and thus removing affected sidewalk flags and brick treatments.

Additional tree pit guards were installed as part of the last streetscape improvement project between Fresh Pond Road and Forest Avenue. Funds were not available to do each tree pit. New street trees that are planted by the city now have three-sided tree guards that will be the new model for any future tree guard enhancements to the avenue. The BID will explore possible solutions for the entire district with regard to these fences.

- Art in the BID
Myrtle Avenue BID will be exploring ways to branch out into new areas and has met with a few local artists to invite them to display their work during summer 2013 at various locations on Myrtle Avenue in conjunction with other Myrtle Avenue events (e.g. the Youthmarket). The BID will also investigate the possibility of having artists display their work indoors at various venues such as banks, vacant spaces etc.

SECTION II -- LOOKING AHEAD
FISCAL YEAR 2014 GOALS

1. New York City Plaza Program
The BID continued to work with New York City Department of Transportation Division of Planning and Sustainability in developing final designs for the public space at 71st Avenue Plaza. The 71st Avenue Plaza will reclaim the underutilized slip road between Stephen Street and Myrtle Avenue to improve safety, maintain operations for adjacent businesses, and provide 3,000 square feet of enhanced public open space for residents and shoppers. The Myrtle Avenue BID sponsors Pictures with Santa at the plaza as well as entertainment during the street festival in September and April.
The BID plans to continue to host a variety of events at the 71st Avenue Plaza (and the Ridgewood Veteran’s Triangle & Venditti Plaza) throughout the year.

2. Benches
The BID is working on installing additional benches on Myrtle Avenue. While the BID has benches in reserve, it must work with the NYC Dept. of Transportation to insure that the benches are installed according to NYC guidelines.

3. Retail Recruitment
The BID hired Larisa Ortis Associates, a firm that specializes in Market Analysis, Needs Assessment & Retail Recruitment to use most recent census data to revise and update our 2005-2006 Marketing & Demographics Study. The BID will begin commercial lease data collection within the district in order to better understand recent trends and meeting both property owners’ and tenants’ needs. The ultimate goal will be a better retail mix for the BID. The BID will also continue to work with owners and stakeholders of the Ridgewood Theatre property to ensure that the future use of this historic property serves the best interests of the owners and the Ridgewood community.

4. Green Market
Since July 2008 the BID has been one of approx. thirty neighborhoods in the city that have Greenmarkets. The BID began a joint partnership with the Youthmarket which is a collaborative effort of GrowNYC (formerly known as Council on the Environment of NYC) the community partners, parents, teachers and volunteers providing the skills and experience to a small number of local students to work in a greenmarket environment. The greenmarket venture has been located at the Ridgewood Veterans Triangle at Myrtle & Putnam Avenue.

The Myrtle Avenue BID program has been rated the #1 Youth Market in the city for the past three years. Local students will operate the stand once again when it returns in July 2013 at the same location. FamilyCook Productions, which featured “Teen Battle Chefs” last year, will also return again to give cooking demonstrations and give out food samples - cooking with “fresh & local” produce. The BID will enhance the program by adding musical performances throughout the summer and early fall.

5. Façade Improvement Program
The BID will outreach to other property owners and merchants to engage to promote the importance of restoring commercial storefront facades and the upper stories including the cornices (if applicable). Historic restoration improves the general appearance and aesthetics of the district creating a more appealing shopping environment.

Myrtle Avenue Business Improvement District
July 1, 2013 - June 30, 2014 Budget

Income
BID Assessment $406,141*
Street Fair 4,000
Interest 1,000
$411,141
Expenses
Sanitation $114,410 Security 5,000
Beautification 10,600
Holiday Lights 37,700
Marketing & 102,779
Promotion
Administration 149,725
$420,214**

* Assessment is the same as last year
** Surplus funds (approx. $85,000) from previous years &
FY 2013 will pay for additional expenses


BUDGET SERVICES
SANITATION $114,410
Sidewalk & curbside sweeping 7 days a week,two Green Machine drivers year-round. One additional manual worker for 8 months and other manual workers on an as needed basis. Green Machines do not operate in inclement weather –manual crew operates during these times.

SECURITY $5,000
The BID will continue to work closely with the 104th Precinct. Other program considerations may include development of a crime prevention brochure for merchants and property owners and a security seminar with experts from the NYC Police Dept.
Security Gate Replacement Program will continue.
BID will investigate security cameras.

BEAUTIFICATION $10,600
Anti-Graffiti Program Supplies, Streetscape Improvements, landscaping & amenities.

HOLIDAY LIGHTS $37,700
Illuminated decorations on 24 light poles, 25 lighted arches along Myrtle Ave. at various locations & 2 Myrtle Avenue BID signs at Wyckoff and Myrtle & Fresh Pond Road and Myrtle.

MARKETING & $102,779
PROMOTION
Supports sales promotions, ad books & events including Youth Farm Market, Street Fairs, Holiday Events & other marketing & promotion strategies.

ADMINISTRATION $149,725
Staff, utilities, supplies, insurance, audit and other related OTPS (includes $18,665 for Liability Insurance.)

10 Dec 2013 by RPOCA


Welcome
Welcome to the Ridgewood-NY.com website.
19 Jul 2005 by RPOCA

Untitled Document
Home - Property Owners - Myrtle Stores - Ridgewood
©RIDGEWOOD-NY.COM
# of Visitors: 146353